Management of Innovation Back to all programmes

Developing and Commercialising new knowledge.


This 12-month full-time Masters programme combines insights from marketing, strategy, project management and business process management with a focus on developing new products and services or improving production processes. In other words, ‘managing the process of developing and commercialising new products, new services and/or new knowledge by the firm’.

Elina Dragomirova

Spoken languages:
Bulgarian, Dutch, English

Hi! I’m Elina, originally Bulgarian, but I’ve spent the last four years living in the Netherlands for my bachelor degree in media and communications at Erasmus University. I’ve always been part of international environments because I graduated from an American high school, I have done a marketing internship in an American corporation, and I went on exchange to San Diego. I love to travel and explore different cultures and places, so feel free to contact me for any advice and tips on how to best experience Rotterdam and get the most out of your student life at RSM! I look forward to getting in touch!

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